Wanted to become much more than an athletic apparel company when they introduced “connected fitness”—a platform to track, analyze, and share personal health data right to customers’ phones. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. For example, Under Armour, which is based in Baltimore, was able to immediately recognize a walking trend that started in Australia. This allowed them to deploy localized marketing and distribution efforts way before their competitors knew what was happening.
- TRACK YOUR GYM WORKOUTS WITH EASE
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If you upgrade to a Premium MVP subscription, payment will be charged to your Google Play or Apple account at confirmation of purchase. The monthly subscription costs USD 5.99 per month, while the yearly subscription costs USD 29.99 per year, or USD 2.50 per month. Your subscription renews automatically unless canceled at least 24 hours prior to the end of the current period. There is no increase in cost when renewing.
Walk with Map My Walk
– Featured in the NY Times, TechCrunch, Wired, and TIME
– Voted Best Running App Readers’ Choice on About.com